Approaching January 1st, 2025

Open planner with pen and coffee on desk. The year, 2025, is written on the planner

As we approach 2025, I’m excited to share some big goals I’ve set for myself and my business. Every November, I reflect on ways to grow, both personally and professionally, and this past November was no different.

Here’s a glimpse into what I’m focusing on in 2025:

Writing and Publishing My First Book

This year, my personal goal is to write and publish my first book. Publishing a book has been a long-time aspiration of mine and is an opportunity to channel creativity, share insights, and accomplish something deeply meaningful on a personal level. As part of this, I’m applying my “5 to 10% personal development rule,” dedicating no more than 5-10% of my time and income to this project.

Here’s where I stand:

Exploring Content Options:
- I’ve already drafted two books:
  - A passion project about technology careers.
  - A business-focused book targeting my ideal audience, which I’ve revised twice but may still refine further.
- Alternatively, I may start fresh and write a completely new book that better meets the needs of my audience.
Publishing Insights:
- I recently read The Nonfiction Book Publishing Plan by Karl Palachuk and Stephanie Chandler, which provided valuable insights into the self-publishing process. It also helped confirm my assumption that self-publishing my first book would likely require more time than my 5-10% rule allows.
- To balance my time commitments, I’m leaning toward working with a hybrid publishing company for this first book. This approach will provide the structure I need while ensuring I can meet my personal and professional priorities.
- Self-publishing is still on the table for future books once I’ve mastered the process and can dedicate more time.

Aligning Personal and Business Goals:

This year, I’ve decided to align my personal goals with my business objectives to create a stronger, more cohesive path forward. A significant shift I’ve embraced is becoming more publicly active—a step I haven’t taken in several years. By aligning my personal and professional growth, I’m taking a strategic approach to strengthen my business and personal brand:

Q1: Redefining my personal brand marketing strategy.
Q2: Increasing my public presence by participating in events and networking.
Q3: Developing a robust process to better engage my target audience.

I’ve also partnered with a marketing firm to fine-tune specific aspects of my business marketing. Their expertise will complement my efforts to enhance my overall strategy.

Looking Ahead

2025 is shaping up to be a transformative year. Publishing my first book—whether it’s a revised version of my current drafts or an entirely new project—will be a deeply personal milestone. By focusing on aligning my personal goals with my business strategy, I’m creating a foundation for growth and success in all areas of my life.

I’m excited about what’s ahead and grateful to have your support along the way. If you have advice, insights, or encouragement, I’d love to hear from you.

Let’s make this year one of meaningful achievements together!

Wylie Blanchard

Here are a few of my activities from 2024: