Tag: Technology
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Digital Media Technologies can Overcome the Challenges within Mass Communication
In this article, we’ll explore the disadvantages of a mass communication approach to Business-To-Consumer (B2C) communication and how digital media technologies can help overcome these issues. One disadvantage for businesses that use mass communication is that they cannot accurately identify demand for their products and services because their delivery method focuses on reaching the largest amount of…
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Discussion with Don Alava: Integrating Digital and Traditional Marketing
I met with Don Alava, Digital Marketing expert and VP of Marketing Analytics & Technology at Universal Technical Institute. In this discussion Don shared his expertise on integrating digital and traditional marketing. Originally posted at www.GreatTechPros.com. Excerpt from the Interview: Wylie Blanchard: So, let’s talk about analytics for a second. How has analytics changed how we market content…
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Become the SQL Professional of Choice – Two Sessions
Continued from SQL Saturday – Chicago 2019. Session resources below. EVENT UPDATE: The SQL Saturday Chicago event is always amazing. I presented two sessions at the event: Become a SQL Pro who’s in High Demand and You’re hired! Creating value before and after the interview. Notable Sessions: Here are two sessions that I attended that were both educational and enjoyable. More below, including Event Photos.…
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You’re hired! Creating value before and after the interview
Continued from SQL Saturday – Chicago 2019. Session resources below. Follow Up: SESSION DESCRIPTION: You’re hired! Creating value before and after the interview. Speaker(s): Wylie Blanchard Track: Professional Development Landing a gig as an employee, consultant or contractor has become highly competitive. You need to differentiate yourself in a way that tells the hiring manager that you are…
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SQL Saturday – Chicago 2018 – Benedictine University
I’m highly excited to be presenting at SQL Saturday Chicago 2018 this year. In this presentation, I’ll share a complete guide with stories, analytics, and strategies for mastering your database career. For those attending, return here after the event to get the session resources. The resources from this session are now available (For event attendees only). SESSION DESCRIPTION: Become…
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Website Considerations that Impact Business Communication
In this article, we’ll explore three things that businesses should consider when assessing how it communicates through its website. Consider what a website visitor needs from your website prior to other considerations. It is important to know what users expect to encounter when they use a website. For instance, business communications like marketing messages and informational…
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Three Defining Features of Today’s Digital Media Technologies
In this article, we’ll identify three defining features of today’s digital media and how they impact digital communication. 1. Interactive media is the ability to interact with computerized information and content in ways that are similar to how we interact with humans. For example, the website dictionary.com offers several ways for you to comprehend the meaning of a…
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The Scope and Aim of Digital Channels (Introduction)
What is a Digital Channel? A digital channel can be defined as a technological interface connected to the world-wide-web for the purpose of facilitating communication. About this Article Series. In this series of articles, we’ll explore the role of digital media and communication technologies utilized in business communication efforts and review the multiple channels offered today. Three Defining Features of Today’s Digital…
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Trust in Digital Wallets
Below is my response to an assignment associated with the online course, The Digital Marketing Revolution, by the University of Illinois at Urbana-Champaign. It was an intriguing chance to use a practical case to illustrate the idea of digital dominance. Assignment Purpose. This assignment is intended to provide students with the chance to use a practical…
